Developing a digital marketing strategy
Defining your target audiences, goals, messages, offer and the channels worth using. By the end of the process, you'll have a clear action plan and practical priorities.
Digital marketing strategy and implementation
Advertising, newsletters, content promotion, social media and SEO/AEO
If you're investing time and money in marketing but aren't sure what's working, or you'd like a more organised approach, I'd be happy to help. I develop marketing strategies and set up the tools and workflows needed to put them into practice: advertising, lead magnets, landing pages, newsletters, SEO/AEO, social media content and AI workflows. The goal goes beyond maintaining an online presence: it is to build a process that can help your business grow many times over.
A free initial review of your marketing
Investing in digital marketing but unsure where to focus or what to improve?
We'll start with a personal meeting of around 30 minutes. We'll briefly discuss your product or service, who you want to reach and where your customers come from today. Then we'll review your current marketing activities, their results and what you'd like to achieve. After the meeting, I'll prepare and send you a short report covering:
- The strengths of your current marketing
- Key opportunities for improvement
- Recommended priorities: where to focus first and which steps you can take
The review will focus on the channels most relevant to your business.
Does your business need digital marketing?
That depends on how your business operates and how it attracts customers. Effective digital marketing involves more than an advert, a social media post or a high position in search results. It forms part of your business's wider marketing process and sometimes helps deliver the service itself. A marketing strategy starts with the right questions:
- What does your business sell, and what does it offer at each stage of the customer journey?
- Who do you want to reach?
- What needs or problems do those people have?
- What message will make them stop and listen?
- What happens after they click an advert or read your content?
- How do you stay in touch with people who aren't ready to buy yet?
- How do you turn interest into an enquiry?
- How do you measure, learn and improve?
If one part of the process isn't working, even a large advertising budget may not deliver the results you want. Improving the process takes experimentation to find what works best at each stage. Your business doesn't need to be active on every channel, either. It's usually better to choose a small number of activities that suit your business, do them well and build a process you can sustain.
Who will you be working with?
My name is Yaron Shaool. I'm 52 (but feel 32). I grew up on Kibbutz Revivim in southern Israel, and I'm married to Eleyor; together, we have four children. I have an MSc in industrial and management engineering (information systems) from Ben-Gurion University.
Over the past 25 years, I've worked in entrepreneurship, technology and venture management across several fields, including many years running an online business. In the past two years, I've founded two ventures built around AI systems: Safeion.ai and Whagentize.com.
My experience with technology and AI has strengthened my belief that personal connections, listening and trust are the foundation of successful work. I work directly with my clients to understand both what you're asking for and what your business goals are.
My services
Planning and setting up Google and Facebook campaigns
Choosing the right channels, defining your audience, developing the offer and messaging, preparing landing pages and setting up measurement tools. Depending on your needs, I can help set up the campaigns or teach you how to create and manage them yourself with AI support.
Lead magnets and landing pages
Planning and creating an offer that gives potential customers something useful and helps your business start a relationship with them: an initial review, a guide, a tool, a consultation or other useful content. A lead magnet needs to connect to a landing page, a form, follow-up communication and a structured process for turning leads into customers.
Building a mailing list and newsletters
Setting up newsletters and communication workflows that help you stay in touch with existing and potential customers, continue providing value and stay on their minds over time. The aim is to create a process that lets your team prepare and send newsletters independently with AI support.
Website SEO and AEO
Improving your website's structure and content to help search engines and AI systems understand your business, its expertise and the answers it can offer customers. The aim is to attract visitors your business can actually help, rather than simply increasing traffic.
AI workflows for content, SEO/AEO and social media
Building workflows in which AI tools support research, content planning, drafting, adapting content for different channels, approval and publishing. These tools help reduce repetitive work so your team can produce quality content more consistently, while keeping the business's knowledge and voice at the centre of the process.
Measurement and improvement
Defining the metrics that matter to your business and creating a simple way to assess what's working, what isn't and where to invest more or less.
Clear, fair pricing
Pricing depends on the scope of the work, the complexity of the process and the tools that need to be set up. We can work by the hour through a prepaid block of hours, on a defined project or through ongoing support — whichever works for you.
VAT is required for Israeli businesses only.
Tell me briefly what your business does, who you want to reach, what you've tried so far and what you'd like to improve.