In the site's resources section, I share thoughts, guides and practical examples from the areas I work in: websites, digital marketing, workflows, AI and business management. I aim to create content that offers real value and respects your time.
Who is this article for: Employees and managers who keep hearing the term “AI automations” and want to understand what it means.
What is the purpose of this article: To explain in plain language what AI automations are, what they make possible, and when and how to use them at work.
Who is this article for: Business owners, marketers and salespeople.
What is the purpose of this article: To help you understand how customers choose one business over another and what you can do to influence that choice.
Who is this article for: Employees and managers who mainly use ChatGPT or Claude for conversations, questions and answers.
What is the purpose of this article: To offer a way of thinking that helps you get more from advanced AI tools: incorporating them into workflows where people and AI work together, with shared information, tools and a defined way of working.
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