New website development
Planning and building a website that fits your business, customers and budget, from a landing page or business website to an online store.
Website development and maintenance
20 years of website building experience, personal attention and fair pricing
Whether you need a new website, want to improve an existing one or simply need occasional changes, I'd be happy to help. I build, improve and maintain business websites, focusing on the business needs behind them:
- Presenting your business effectively
- Turning visitors into leads
- Selling products
- Setting up AI workflows that make your website easy for your team to update and manage
A free personal review of your website
Not sure whether your website is doing its job?
Send me a link and briefly describe what you'd like it to achieve for your business. I'll review it personally and send you a short assessment covering:
- What's already working well
- Three areas worth improving
- The first change I would make
The review covers your homepage and one other key page, focusing on your message, ease of use and how clearly visitors can understand what to do next.
What makes a good website?
A good website goes beyond attractive design. It needs to communicate your message, both explicitly and through the impression it creates, build trust and encourage potential customers to take specific actions. It should be planned as part of the broader process of attracting customers to your business, which may also include advertising that brings people to the site.
Not every business needs a large website or a complex system. When we work together, we first establish what your business really needs so we can choose the simplest, most effective solution for your goals.
Who will you be working with?
My name is Yaron Shaool. I'm 52 (but feel 32). I grew up on Kibbutz Revivim in southern Israel, and I'm married to Eleyor; together, we have four children. I have an MSc in industrial and management engineering (information systems) from Ben-Gurion University.
Over the past 25 years, I've worked in entrepreneurship, technology and venture management across several fields, including many years running an online business. In the past two years, I've founded two ventures built around AI systems: Safeion.ai and Whagentize.com.
My experience with technology and AI has strengthened my belief that personal connections, listening and trust are the foundation of successful work. I work directly with my clients to understand both what you're asking for and what your business goals are.
Services
Improving an existing website
Improving the design, structure, content and user experience of your existing website, without rebuilding everything when there's no need to.
Ongoing maintenance and support
System updates, bug fixes, backups, performance improvements, new pages and content, and the routine tasks your website needs.
Adding products and content
Adding and updating products, images, articles, services, prices and other content, either as a one-off task or on an ongoing basis.
Landing pages and system integrations
Building campaign landing pages and connecting your website to forms, WhatsApp, email marketing platforms, analytics tools and other systems your business uses.
AI workflows for website updates
If you need to update products or content frequently, we can build a workflow with review and approval steps, where AI tools help prepare, edit, and publish information on your website. This lets your team manage updates independently, without relying on outside help (including me).
Clear, fair pricing
Pricing depends on the scope of the work, the complexity of the website and the systems it needs to connect to. We can work by the hour through a prepaid block of hours, on a project basis or on a retainer — whichever works for you.
VAT is required for Israeli businesses only.
Get in touch on WhatsApp, and I'll get back to you as soon as I can: